Home » Featured »Health IT »PSQH » Currently Reading:

WhatsApp Lessons to Engage Patients

June 7, 2014 Featured, Health IT, PSQH No Comments

Information technology has achieved some amazing changes in consumer behavior. Over the last 20 years, companies have decreased their costs simply by transferring the work previously done by employees to consumers. For example, think about the last time you took an airline trip. You probably bought your ticket online through an airline or travel website. You printed your boarding pass at home, at the airport kiosk, or pulled it up on your smartphone.

If you checked a bag, you entered the data into the airport kiosk while the agent simply checked your government ID and placed the tracking tag on your bag before tossing it onto the luggage belt. Does anyone miss the paper folder we used to hold our boarding passes and itinerary?

If you reviewed the typical airport counter a decade ago, you saw more than a dozen agents working quickly to assist travelers. Today, just two or three agents hold court at the counter. Instead, you see busy travelers doing much of the work formerly done by those agents. Numerous other industries present a similar story.

Rather than think this consumer engagement only benefits the companies deploying the technology, consumers embrace these new processes because they also obtain benefits from doing so. While information technology assists other industries to reduce costs and improve processes by transferring some of the work to engaged consumers, healthcare lags in its use of information technology to similarly engage patients.

Excerpts from: WhatsApp Lessons to Engage Patients. PSQH, March/April 2014

Photo Courtesy of  Don Guerwitz PhotographyFishing in the Moat, Hue, Vietnam

Comment on this Article:







DocsNetwork Events

Healthcare Blogs

Health IT Organizations

  • Aventura - Aventura provides on-the-go clinicians with split-second access to the right patient information from any workstation in the hospital.
  • Infor - Provides clinical, analytic, integration, and financial solutions to the healthcare marketplace.
  • Rash, and Rashes The Art of Skin Diagnosis – SkinSight - “Rash, and Rashes The Art of Skin Diagnosis” is an open access connected to diagnostic decision support. The tutorial is a wonderful example of augmenting traditional classroom medical education with sustainable HIT and decision support.
  • Clinical Decision Support – Logical Images - Online diagnostic clinical decision support website developed for clinicians providing direct patient care.
  • HIMSS - Health Information Management Systems Society
  • HIMSS Europe - HIMSS Europe and World of Health IT
  • AMIA - American Medical Informatics Association

Publications

  • PSQH - Patient Safety and Quality Healthcare Journal
  • WTN Media - Wisconsin Technology Network

Resources

  • Logical Images - Logical Images develops visual medical technology and resources that increase diagnostic accuracy, enhance medical education, and heighten patient knowledge.
  • Don Gurewitz Photography - – Internationally recognized travel photographer offering unique specially printed limited edition photographs.

Interests

Past Events

Archives