Harnessing the Power of Social Media in Healthcare Communications – Racepoint Group

On Friday, April 1, Racepoint Group held an event on “Harnessing the Power of Social Media in Healthcare Communications.” Moderator and Chairman Larry Weber and host and EVP Dan Carter were joined by leading health and social media experts including Kevin Pho, MD, Author of, Ashley Serotta of Sermo, and Barry Chaiken, MD, of DocsNetwork and Imprivata. View the video to learn how healthcare organizations and professionals can use social and digital media to deepen relationships with target audiences, including patients, improve patient/customer satisfaction and loyalty, enhance collaboration between healthcare professionals, create online communities around health topics to raise awareness and engage/activate influencers.


Keynote Address at HIMSS 2010 Annual Conference
Georgia World Congress Center, Atlanta, GA, March 1, 2010

For PDF of keynote address, click here


Podcast: Dr. Barry P. Chaiken Discusses HIMSS 2010, Electronic Health Records

By Scot Petersen, Editorial Director,

In this podcast, Dr. Barry P. Chaiken, HIMSS board chairman and Chief Medical Officer of Improvata and Imprivata CEO Omar Hussain discuss HIMSS 2010 and how technology is transforming health care. Chaiken discusses the place that electronic health record initiatives have in health care, and how health care practices are adopting technology. Hussain discusses Imprivata’s new health care division and why he brought in Chaiken as CMO.

To hear podcast click here >> – Dr. Barry P. Chaiken Discusses HIMSS 2010, EHRs


HIMSS-TV Interview – Barry P. Chaiken, MD, MPH, FHIMSS

Dr. Chaiken, Chair of HIMSS Board of Directors, discusses his history with the Society; the value of membership; and why other industry leaders should become involved with HIMSS.


Social Networking: A New Tool to Engage the Clinical Community – Digital Healthcare Conference 2009 (Video)
Barry P. Chaiken, MD, FHIMSS

Is your profile complete on LinkedIn? How many friends does your organization have on Facebook? Do you know what Angie’s list thinks of your hospital? If not, you may be missing the “groundswell” a term coined by Forrester researchers Charlene Li and Josh Bernoff. In their book Groundswell, Li and Bernoff review the technology underpinning social networking and explore how it can be used to connect with customers, better develop service offerings, and further relationships with clients.

These social networking sites are replacing the mainstream media as sources of information, particularly those events that are below the threshold needed to prompt a news organization to dispatch a reporter or camera crew. Nevertheless, this information spreads out among a community and can, on rare occasions, go viral, thereby spreading rapidly among large numbers of people. Such events can be harmful to reputations and the bottom line.

In this session attendees will:

• Review the several ways to engage in social networking.

• Learn about the role social networking plays in healthcare consumerism.

• Explore the steps that can be taken to manage the “groundswell” for the benefit of an organization.


Digital Healthcare Conference 2009, May 6-7, 2009, Madison, WI (Video)
Barry P. Chaiken, MD, FHIMSS – Conference Chairperson

Transforming Healthcare Leadership Through Information Technology – What are the Strategic Priorities for the Future?
The Digital Healthcare Conference 2009 is an exclusive gathering of healthcare leaders to network, learn and innovate. Attendees share insights, compare experiences, and hear engaging presentations from their peers.

Now in its seventh year, DHC brings together experts in healthcare, technology and law to share their knowledge. Attendees learn proven and emerging strategies for improving healthcare delivery and patient safety.

DHC 2009 is produced by WTN Media, a business-to-business media company that also produces the Fusion CEO-CIO Symposium and WTN News. WTN Media’s executive healthcare conferences attract 200 attendees in a comfortable setting with plentiful opportunities for interactive discussion. The audience includes healthcare executives, physicians, nurses, IT professionals and vendors.

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.