Articles, HDM September 28, 2019

What Pop Health Needs to Learn from Consumer Marketing

by Barry P Chaiken, MD

American retailers understand their customers and use data to influence what they buy, what they pay, and when they return for more. With more than 68 percent of the U.S. economy driven by consumer spending, retailers clearly know how to identify and motivate consumers to take action. The techniques and information technology tools used by retailers offer a model for healthcare providers to deliver effective population health management.

Excerpts from What Pop Health Needs to Learn from Consumer Marketing. Health Data Management, July 23, 2019

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